Data privacy policy statement
Data privacy policy statement
We appreciate your interest in our company. The management of Logik software + consulting GmbH gives particular importance to data protection. The use of the website of Logik software + consulting GmbH is generally available without any need to provide personal data. However, if one wishes to make use of special services offered by our company via our website, it may be necessary to provide personal data. Should the processing of personal data be necessary and there is no legal basis for such processing, we generally obtain the consent of the person in question.
The handling of personal data, such as name, address, e-mail address or telephone number, is always in accordance with the basic data protection regulation and in compliance with the country-specific data protection regulations applicable to Logik software + consulting GmbH. Through this privacy policy, our company would like to inform the public about the manner, scope and purpose of the personal data we collect, use and process. Furthermore, this privacy statement informs interested parties of their rights.
Logik software + consulting GmbH, responsible for handling the data, has implemented numerous technical and organizational measures to ensure that the personal data processed via this website is protected as thoroughly as possible. Despite this, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. Consequently, every user is free to communicate personal data to us by alternative means, such as by telephone.
The privacy policy of Logik software + consulting GmbH is based on the terminology used by the European guidelines and regulatory body when issuing the basic data protection regulation (DS-GVO). Our privacy policy should be easy to read and comprehensible both for the public and for our customers and business partners. To ensure this, we would like to explain the terms used in advance.
This privacy policy uses the following terms, among others:
a) Personal data
Personal data is any information relating to an identified or identifiable individual (hereinafter referred to as “user”). An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that individual.
b) Interested Party (user)
An interested party is any identified or identifiable individual whose personal data are processed by the controller.
c) Processing/Handling
Processing is any operation or set of operations, performed either with or without automated means, concerning personal data, such as collection, recording, organisation, classification, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
d) Restriction of processing
Restriction of processing is the flagging of saved personal data with the goal of restricting their future use.
e) Profiling
Profiling refers to any automated processing of personal data that consists of using such personal data to evaluate certain personal aspects relating to an individual, in particular to analyse or predict aspects relating to the performance of work, economic situation, health, personal preferences, interests, reliability, conduct, location or change of location of that individual.
f) Pseudonymization
Pseudonymization is the processing of personal data in such a way that the personal data can no longer be attributed to a specific individual without additional information, provided that this additional information is kept separately and is subject to technical and organizational measures which ensure that the personal data is not attributable to an identified or identifiable individual.
g) Controller or person responsible for processing
Controller or person responsible for processing shall mean the individual or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the processing of personal data. If the purposes and means of such processing are specified by Union law or by the law of the Member States, provision may be made for the controller or for the specific criteria for his or her designation in accordance with Union law or the law of the Member States.
h) Order Processor
A processor is a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
i) The recipient
The recipient is a natural or legal person, public authority, agency or other body to whom personal data are disclosed, regardless of whether it is a third party or not. However, authorities which may receive personal data in the course of a specific investigation, in accordance with Union or national law, shall not be considered as recipients.
j) Third Party
A third party is any natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to handle the personal data.
k) Consent
Consent shall mean any informed and explicit expression of the user’s free will for a particular case, in the form of a declaration or other clear confirmatory act by which the user indicates his or her consent to the processing of his or her personal data.
Controller/processor in accordance to the basic data protection regulations, other data protection laws applicable in the member states of the European Union and other regulations with data protection is:
Logik software + consulting GmbH
Wilhelmstr. 78
68799 Reilingen
Deutschland
E-Mail: sgeorge@logik-gmbh.de
Website: www.logik-gmbh.de
Logik software + consulting GmbH’s website uses cookies. Cookies are text files that are stored and saved on a computer system via an internet browser.
Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier assigned to the cookie. It consists of a string of characters that can be used to assign websites and servers to the specific Internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the browser of the individual user from other Internet browsers that contain other cookies. A particular Internet browser can be recognized and identified by the unique cookie ID.
By using cookies, Logik software + consulting GmbH can provide users access to more user-friendly services on this website, which would not be possible otherwise.
Cookies can be used to optimize the information and offers on our website in accordance with the user’s needs. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, since this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online shop uses cookies to remember the articles that a customer has placed in the virtual shopping cart.
The user can prevent the setting of cookies on our website at any time by changing the settings of the Internet browser used, thereby permanently disabling the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This can be done in all common Internet browsers. If the user deactivates the setting of cookies in the Internet browser used, it is possible that some functions of our website cannot be used to their full extent.
Each time a user or automated system accesses the website of Logik software + consulting GmbH, a series of general data and information is recorded. This general data and information is stored in the log files of the server. The following can be recorded: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites that are accessed via an accessing system on our website, (5) the date and time the website is accessed, (6) an Internet Protocol address (IP address), (7) the Internet service provider of the accessing system and (8) other similar data and information that serves to prevent danger in the event of attacks on our information technology systems.
When using this general data and information, Logik software + consulting GmbH does not draw any conclusions about the user. Rather, this information is required (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website and the advertising for it, (3) to ensure the permanent operability of our information technology systems and the technology of our website, and (4) to provide law enforcement agencies with the information necessary for prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore evaluated by Logik software + consulting GmbH both statistically and with the aim of increasing data protection and data security in our company, in order to ultimately ensure an optimum level of protection for the personal data handled by us. The anonymous data of the server log files are stored separately from all personal data provided by a user.
In accordance with legal requirements, the website of Logik software + consulting GmbH contains information that enables you to electronically contact our company quickly and to communicate with us directly, including a general address for so-called electronic mail (e-mail address). If a user contacts the controller by e-mail or via a contact form, the personal data transmitted by the user will be automatically stored. Such personal data transmitted voluntarily by a user to the controller are stored in order to process or contact the user. Such personal data shall not be disclosed to third parties.
The controller shall process and store personal data relating to the user only for a period of time necessary to achieve the purpose for which the data was collected or, if required by the European legislator or any other law or regulation the controller is subject to.
In the event that the purpose of storing the data ceases to apply or if a storage period specified by the European Union legislator or any other applicable legislation expires, the personal data will be blocked or deleted routinely and in accordance with legal requirements.
a) Confirmation Rights
Any user has the right, granted by the European Union legislator, to obtain confirmation from the controller as to whether personal data relating to him are being processed. If a user wishes to exercise this right of confirmation, he or she may request it from an employee of the data controller at any time.
b) Information Rights
Any user subject to the processing of personal data has the right to obtain any information concerning his or her personal data stored by the data controller free of charge and at any time. Furthermore, the European Union legislator has granted the user access to the following information:
The purposes of the processing The categories of personal data to be processed, the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular, in the case of recipients in third countries or international organizations, if possible, the envisaged duration for which the personal data will be kept or, if that is not possible, the criteria for determining that duration the existence of a right of correction or erasure of the personal data relating to them or of a restriction on processing by the controller or of a right of objection to such processing the existence of a right of appeal to a supervisory authority where the personal data are not collected from the user: All available information on the source of the data, the existence of automated decision making including profiling in accordance with Article 22(1) and (4) of the DPA and, at least in these cases, relevant information on the logic involved and the scope and intended impact of such processing on the user.
Furthermore, the user has the right to be informed as to whether personal data have been transferred to a third country or to an international organization. If this is the case, the user also has the right to be informed of the appropriate security measures relating to the transfer.
If a user wishes to exercise his/her information rights, he/she may do so at any time by contacting an employee of the controller.
c) Rectification Rights
Any user who is affected by the processing of personal data has the right granted by the European Union legislator to request that incorrect personal data concerning him/her be immediately corrected. Furthermore, the user has the right to request the completion of incomplete personal data, including via a supplementary declaration, depending on the purposes of the processing.
If a user wishes to exercise his/her rectification right, he/she may do so at any time by contacting an employee of the controller.
d) Withdrawal Rights (rights to be forgotten)
The European Union legislator gives every user the right to obtain from the controller the immediate erasure of personal data relating to him or her, for any of the following reasons and where processing is not necessary:
Personal data has been collected or otherwise processed for purposes that no longer apply. The user withdraws the consent upon which the processing was based under Article 6(1)(a) of the DPA or Article 9(2)(a) of the DPA, and there is no other legal basis for the processing. The user objects to the processing in accordance with Article 21(1) of the Block Exemption Regulation and there are no overriding legitimate reasons for processing, or the data subject objects to the processing in accordance with Article 21(2) of the Block Exemption Regulation. The personal data were processed unlawfully. The deletion of the personal data is necessary to comply with a legal obligation under Union law or the law of the Member States applicable to the controller. The personal data were collected in relation to information society services offered in accordance with Article 8 (1) DS-GVO.
Providing one of the above reasons applies and a user wishes to have personal data stored by Logik software + consulting GmbH deleted, he/she may contact an employee of the data controller at any time. The employee of Logik software + consulting GmbH will arrange for the deletion request to be promptly fulfilled.
In the event that Logik software + consulting GmbH has made the personal data public, and our company, as the data controller, is obliged to delete the personal data, in accordance with art. 17, paragraph 1 of the DS-GVO, Logik software + consulting GmbH, taking into account the available technology and the implementation costs, shall take reasonable measures, including technical measures, to inform other data controllers who process the published personal data, that the user has requested removal of all links to these personal data or copies or replications of these personal data from these other data controllers, unless the processing is necessary. The employee of Logik software + consulting GmbH will make the necessary arrangements in each individual case.
e) Restrict Processing Rights
Any user subject to the processing of personal data has the right granted by the European Union legislator to request the controller to restrict the processing if one of the following conditions is met:
The accuracy of the personal data is contested by the user, for such a period of time as is necessary to enable the controller to verify the accuracy of the personal data. The processing is unlawful, the user refuses to have the personal data deleted and instead requests that the use of the personal data be restricted. The controller no longer needs the personal data for the purposes of the processing, but the user needs them in order to assert, exercise or defend legal claims. The user has lodged an objection to the processing in accordance with Article 21 (1) of the DPA and it is not yet clear whether the legitimate reasons given by the controller outweigh those of the individual in question.
If one of the above-mentioned conditions is met and a user wishes to request the restriction of personal data stored at Logik software + consulting GmbH, he/she may contact an employee of the data controller at any time. The employee of Logik software + consulting GmbH will arrange for the restriction of the processing.
f) Data Transferability Rights
Any person subject to the processing of personal data has the right, granted by the European Union legislator, to receive the personal data concerning him/her provided by the data subject to a controller in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another controller without hindrance by the controller to whom the personal data has been made available, insofar as the processing is based on consent in accordance with Article 6 paragraph 1 letter a of the DPA or Article 9 paragraph 2 letter a of the DPA, or on a contract in accordance with Article 6 paragraph 1 letter b of the DPA, and processing is carried out by means of automated procedures, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
Furthermore, when exercising his or her right to data transfer in accordance with Art. 20 Paragraph 1 of the DPA, the user has the right to request that personal data be transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.
To assert the data transferability right, the user may contact an employee of Logik software + consulting GmbH at any time.
g) Right to Appeal
Every person subject to the processing of personal data has the right, granted by the European Union legislator, to object at any time, for reasons arising from his or her particular situation, to the processing of personal data concerning him or her carried out in accordance with Article 6(1)(e) or (f) of the DPA. This also applies to profiling based on these provisions.
Logik software + consulting GmbH will no longer process the personal data in the event of an objection, unless we can prove compelling reasons for processing worthy of protection, which outweigh the interests, rights and freedoms of the user, or the processing serves to assert, exercise or defend legal claims.
If Logik software + consulting GmbH processes personal data for the purpose of direct marketing, the person concerned has the right to object at any time to the processing of personal data for the purpose of such marketing. This also applies to profiling, insofar as it is in connection with such direct marketing. If the data subject objects to Logik software + consulting GmbH processing for the purposes of direct marketing, Logik software + consulting GmbH will no longer process the personal data for these purposes.
Moreover, the data subject has the right to object, for reasons arising from his/her particular situation, to the processing of personal data concerning him/her that is carried out at Logik software + consulting GmbH for purposes of scientific or historical research or for statistical purposes, in accordance with art. 89, paragraph 1 of the DPA, unless such processing is essential for the performance of a task carried out in the public interest.
In order to exercise the right to object, the affected person may contact directly any employee of Logik software + consulting GmbH or any other employee. The data subject is also free to exercise his/her right of objection in connection with the use of information society services, notwithstanding Directive 2002/58/EC, using automated procedures involving technical specifications.
h) Automated decision-making in individual cases including profiling
All persons affected by the processing of personal data have the right granted by the European Union legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them or significantly affects them in a similar way, provided that the decision (1) is not necessary for the conclusion or performance of a contract between the data subject and the controller, or (2) is authorized by Union or national legislation governing the controller and that such legislation provides for reasonable measures to protect the rights and freedoms and legitimate interests of the user, or (3) is taken with the explicit consent of the user.
In the event that the decision (1) is essential for the execution or performance of a contract between the data subject and the data controller, or (2) is made with explicit consent of the data subject, Logik software + consulting GmbH shall take reasonable measures to protect the rights and freedoms as well as the legitimate interests of the data subject, which shall include at least the right to obtain the intervention of a person on behalf of the data controller, to present his/her point of view and to challenge the decision.
If the data subject wishes to exercise his/her rights with regard to automated decisions, he/she may at any time contact a representative of the controller.
i) Right to revoke a data protection consent
Everyone affected by the processing of personal data has the right, granted by the European Union legislator, to revoke his or her consent to the processing of personal data at any time.
If the data subject wishes to exercise his or her right to withdraw consent, he or she may do so at any time by contacting an employee of the controller.
The controller collects and processes the personal data of applicants for the purpose of the application procedure. The processing may also be carried out by electronic means. This applies in particular if an applicant submits relevant application documents to the controller electronically, for example by e-mail or via a web form on the website. If the data controller enters into an employment contract with an applicant, the data transmitted will be stored for the purpose of processing the employment relationship in accordance with the statutory provisions. If the controller does not enter into an employment contract with the applicant, the application documents shall be automatically deleted two months after notification of the rejection decision, unless deletion is contrary to any other legitimate interests of the controller. Other legitimate interests in this sense include, for example, a duty of proof in proceedings under the General Equal Treatment Act (AGG).
The data controller has integrated components of the company Facebook on this website. Facebook is a social network.
A social network is a social networking site operated on the Internet, which is an online community that generally allows users to communicate with each other and interact in virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enables the Internet community to provide personal or company-related information. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.
The operating company of Facebook is Facebook, Inc. 1 Hacker Way, Menlo Park, CA 94025, USA. The person responsible for processing personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Whenever the data controller calls up one of the individual pages of this Internet site, operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins is available at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook is informed which specific subpage of our website is visited by the person concerned.
Should the user be logged in to Facebook at the same time, Facebook will recognize which specific subpage of our website is visited by the user each time he/she visits our website and for the entire duration of his/her stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the individual in question. If the user clicks one of the Facebook buttons integrated on our website, for example the “Like” button, or if the user makes a comment, Facebook assigns this information to the personal Facebook user account of the user and stores this personal data.
Facebook will always receive information via the Facebook component that the data subject has visited our website if he or she is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be sent to Facebook, he or she can prevent it from being sent by logging out of his or her Facebook account before accessing our website.
The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the user. In addition, various applications are available that make it possible to block data transmission to Facebook. Such applications can be used by the affected person to block data transfer to Facebook.
The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertising on third-party sites. Google AdSense is based on an algorithm which selects the advertisements displayed on third party sites according to the content of the respective third-party site. Google AdSense allows an interest-based targeting of the internet user, which is implemented by generating individual user profiles.
The operating company of the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of the Google AdSense component is the integration of advertisements on our website. Google AdSense sets a cookie on the information technology system of the user. What cookies are, was already explained above. By setting the cookie, Alphabet Inc. is able to analyze the use of our website. Whenever a user accesses one of the individual pages of this website, operated by the data controller and on which a Google AdSense component has been integrated, the Internet browser on the information technology system of the person concerned is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and the billing of commissions. As part of this technical process, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the person concerned, which is used by Alphabet Inc. among other things to trace the origin of visitors and clicks and subsequently to enable commission payments to be made.
The user can prevent the setting of cookies by our website, as described above, at any time using the appropriate setting in the Internet browser and thus permanently object to the setting of cookies. Such a setting on the Internet browser would also prevent Alphabet Inc. from placing a cookie on the data subject’s information technology system. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the Internet browser or other software programs.
Google AdSense also uses so-called tracking pixels. A pixel-code is a thumbnail image that is embedded in web pages to enable log file recording and log file analysis, which can be used for statistical evaluation. The embedded pixel-code enables Alphabet Inc. to identify whether and when an Internet page was opened by a person concerned and which links were clicked on by the person concerned. Counting pixels are used, among other things, to evaluate the flow of visitors to a website.
Through Google AdSense, personal data and information, which includes the IP address and is necessary for the collection and billing of the ads displayed, is transferred to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Under certain circumstances, Alphabet Inc. may pass on this personal data collected via the technical process to third parties.
Google AdSense is explained in more detail under this link https://www.google.de/intl/de/adsense/start/.
The controller has integrated the Google Analytics component (with anonymity function) on this website. Google Analytics is a web analysis service. Web analysis is the acquisition, collection and evaluation of data on the behaviour of visitors to websites. Among other things, a web analysis service collects data about which website a user came to a website from (so-called referrers), which subpages of the website were accessed or how often and for how long a subpage was viewed. A web analysis is mainly used to optimize an internet page and for cost-benefit analysis of internet advertising.
The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The controller uses the addition “_gat._anonymizeIp” for web analysis via Google Analytics. Using this addition, the IP address of the user’s Internet connection is shortened by Google and made anonymous if our Internet pages are accessed from a member state of the European Union or from another state that is a party to the Agreement on the European Economic Area.
The purpose of the Google Analytics component is the analysis of visitor flows on our website. Among other things, Google uses the data and information obtained to evaluate the use of our website in order to compile online reports that show the activities on our website and to provide further services in connection with the use of our website.
Google Analytics stores a cookie on the information technology system of the user. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyse the use of our website. Each time a user accesses one of the individual pages of this website, operated by the data controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the user is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technological process, Google obtains knowledge of personal data, such as the IP address of the user, which Google uses, among other things, to trace the origin of the visitors and clicks and subsequently to enable commission settlements.
Cookies are used to store personal information, such as the time of access, the location from which access was made and the frequency of visits to our website by the user. Whenever a user visits our website, this personal data, including the IP address of the Internet connection used by the user, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The user can prevent the setting of cookies through our website, as described above, at any time using the appropriate setting in the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a cookie on the information technology system of the user. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the user has the opportunity to object to the collection of data generated by Google Analytics and relating to the use of this website and the processing of this data by Google, and to prevent such collection. To do this, the user must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google to be an objection. If the information technology system of the user is deleted, formatted or reinstalled at a later date, the user must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the user or another person within his/her sphere of control, the browser add-on may be reinstalled or reactivated.
For more information and Google’s applicable privacy policy, please visit https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link https://www.google.com/intl/de_de/analytics/.
The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to display ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to specify pre-defined keywords that will cause an ad to appear in Google’s search engine results only when the user uses the search engine to retrieve a keyword relevant search result. In the Google advertising network, the ads are distributed to topic-relevant websites by means of an automatic algorithm and in accordance with the keywords previously defined.
The operating company of the Google AdWords component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.
The purpose of Google AdWords is the promotion of our website through the insertion of interest-relevant advertising on the websites of third-party companies and in the search engine results of the Google search engine and the insertion of third-party advertising on our website.
If a user visits our website through a Google ad, a so-called conversion cookie is stored on the information technology system of the user by Google. What cookies are has already been explained above. A conversion cookie loses its validity after thirty days and is not used to identify the user. If the cookie has not expired, the conversion cookie is used to determine whether certain sub-pages, for example the shopping basket from an online shop system, have been called up on our website. The conversion cookie enables both we and Google to track whether a user who has reached our website via an AdWords ad has generated revenue, i.e. whether he or she has completed or abandoned a purchase.
The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are in turn used in order to determine the total number of users that were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive any information from Google that could be used to identify the user.
The conversion cookie is used to store personal information, for example the Internet pages visited by the user. Whenever a user visits our website, personal data, including the IP address of the Internet connection used by the user, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third-parties.
The user can prevent the setting of cookies through our website, as described above, at any time by changing the settings of the Internet browser used and thus permanently object to the setting of cookies. Such a setting of the Internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the user. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs.
Furthermore, the user has the opportunity to object to interest-based advertising by Google. To do so, the user must access www.google.de/settings/ads from any of the Internet browsers he or she uses and make the desired settings.
Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.
Art. 6 I lit. a DS-GVO serves our company as a legal ground for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the fulfilment of a contract to which the user is a party, as is the case, for example, with processing operations necessary for the supply of goods or the provision of another service or consideration, the processing is based on Art. 6 I lit. b DS-GVO. The same applies to such processing operations which are necessary for the implementation of pre-contractual measures, for example in cases of enquiries about our products or services. If our company is subject to a legal obligation which makes it necessary to process personal data, for example to fulfil tax obligations, the processing is based on Art. 6 I lit. c DS-GVO. In rare cases, the processing of personal data may become necessary to protect the vital interests of the user or another natural person. Such would be the case, for instance, if a visitor to our site were to be injured and his name, age, health insurance details or other vital information were subsequently passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d DS-GVO. Finally, processing operations could be based on Art. 6 I lit. f DS-GVO. Processing operations which are not covered by any of the above legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the EU legislator. In this respect, it took the view that a legitimate interest could be assumed if the user is a customer of the person responsible (Recital 47 sentence 2 DS-GVO).
If the processing of personal data is based on Article 6 I lit. f DS-GVO, our legitimate interest is to carry out our business activities for the benefit of the well-being of all our employees and our shareholders.
The criterion for the duration of storage of personal data is the respective legal retention period. After expiry of this period, the corresponding data is routinely deleted, provided that it is no longer required for the fulfilment of the contract or the initiation of a contract.
We hereby inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded that a user provides us with personal data, which must subsequently be processed by us. For example, the user is obliged to provide us with personal data if our company concludes a contract with him. Failure to provide the personal data would mean that the contract with the person concerned could not be concluded. Before the person concerned makes personal data available, he or she must contact one of our employees. Our employee will inform the data subject on a case-by-case basis whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and what the consequences would be if the personal data were not provided.
As a company that is aware of its responsibilities, we refrain from automatic decision making or profiling.
This sample data protection declaration was created by the data protection declaration generator of the DGD Deutsche Gesellschaft für Datenschutz GmbH, which conducts data protection audits, in cooperation with the media law firm WILDE BEUGER SOLMECKE.